A lot of startups come to us with amazing and game-changing products that we know people will love. However, more often than not, these products have yet to garner feedback from the market and are even further from discovering their community of users. With this in mind, we’ve decided to compile a list of sources your startup can (and should) be on in order to polish your product, discover a community, and amplify your product launch.
- Popcorn Gadget
http://Popcorngadget.com
Always stay up to date on the newest trending technology products with Popcorn Gadget. The platform features groundbreaking products and the best deals in the industry. - BackerClub
https://backerclub.co/homepage.php
BackerClub is a platform in which product creators are able to offer the BackerClub community a unique perk for members that give their pledge to the product. The creators that use this platform are able to take members’ feedback, advice, and direct pledge contributions to make their campaign perform better. - Kickbooster
https://kickbooster.me/
Kickbooster allows you to keep your campaign networks in one place. They focus on being able the only tool that keeps your affiliate, referral, and influencer networks in one place. - ProductHype
https://producthype.co/
A platform to help integrate new products into people’s lives. The newsletter has a large subscriber base, features a lot of humor, and prides itself on “future and cool smart technology news and Kickstarter campaigns.” - Product Hunt
http://www.producthunt.com/
An exclusive community for people to connect via twitter and “hunt” products. Join, sign up, and start tweeting at them to get featured on Product Hunt. They only allow personal accounts, no corporate accounts. Product Hunt really shines through their Discussion section where supporters can pose questions that you can directly address. - Backerkit
https://www.backerkit.com/
The mission behind Backerkit is to make a platform where they can help connect crowdfunding backers and creators. This helps to keep the campaign close to both parties so that they can get the most out of every campaign. - This is Why I’m Broke
http://www.thisiswhyimbroke.com/
A site that values true wit and nerd-dom (not to mention their catchy URL). The site features a conglomeration of geeky and nerdy products for any age and interest. - Springwise
http://www.springwise.com/
The site is focused on disruptive ideas and overall trends in branding. This London-based company has garnered a huge international following and is great for products that desire the same type of international coverage. - fossBytes
http://fossbytes.com/
fossBytes is committed to providing the latest technology news and information about budding startups. They take submissions for products that have already launched on crowdfunding sites then proceed to churn out detailed and engaging articles that directly link to your crowdfunding site. - Uncrate
http://uncrate.com/
Uncrate, with its large number of monthly readers, prides itself on being the centralized buyer’s guide for men. Contact them to list your product, but be forewarned that submissions can range from weeks to months to get published so be sure to plan ahead.
As a parting note, please know that there are many other sites to amplify your product launch. As a startup, you want to expose your product to the largest number of people to build brand awareness and put your company at the top-of-mind of the consumer. So make sure to put in the time and effort to send submissions and make connections with industry leaders. Gaining exposure takes a lot of legwork but all those emails, phone calls, and late nights will be worth it as your product goes to market in its most polished form to those eagerly awaiting it.
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Photo by Markus Spiske