Google Scheduled to Sunset Expanded Search Ads by Mid 2022
This change is sure to have a big impact on advertisers, who will need to adapt their strategies in order to continue reaching their target audiences.
Advertising
“Plata o Plomo?”- Elon Musk’s Hostile Takeover Bid for Twitter
Now that Elon has acquired 9.2% of the company, he is saying to the existing shareholders “Accept this premium or I sell off the shares I have already acquired and the stock tanks.”
5 Often Overlooked Things to Increase Your Ads Conversion Rate
Implementing these tips is a surefire way to see better results from your Facebook and Instagram advertising campaigns!
Marketing Agency VS Hiring In-House
Hiring in-house can be more cost effective in the long run, but hiring a marketing agency offers a lot of advantages.
How to Scale Advertising with TikTok: 4 Easy Steps
TikTok Ads have proven to be highly effective in making viral marketing campaigns. We share some tried and tested tips to help you scale your TikTok Ads.
How to Install the Facebook Pixel on Indiegogo: A 7-Step Guide
Indiegogo has recently released a patch that will restore the normal functionalities of the Facebook Pixel, and reduce any interruptions from Facebook’s new Aggregated Event Measurement (AEM) protocol.
Did Social Media Ads Effectively Kill Search Ads? Surprisingly, No.
There’s a huge difference between social ads and search ads. We break down how they work together, and what that means for your ad strategy.
Ad Spend Is Crucial for Startup Social Media Growth
Advertising has evolved throughout the years and at present times online advertising is the most affordable and effective method. If you’re a start-up, this is definitely something worth setting aside a budget for, to grow your social media audience.
Types of Video Content for Ads
Video ads are constantly gaining popularity and significance, studies show that people will spend approximately 100 minutes a day watching online videos in 2021. Conceptualizing an effective video creative requires a good understanding of your audience as you will need to tailor this to their preferences. Content is not the only important element, formatting files to make sure this is optimized for the platform you are going to utilize is as important.
Top Strategies from eCommerce Experts to Bring Traffic and Revenue & 3 Tactics to Try Today
Marketing has evolved throughout the years. Rainfactory CEO, Janielle Denier, a seasoned marketing expert, shares her advice on generating traffic and revenue for eCommerce businesses.