Philips has once again teamed up with Rainfactory, a full-service marketing agency, to launch their latest innovation, the Screeneo U5, on Indiegogo.
The Philips Screeneo U5 has revolutionized home entertainment with its ability to transform any wall into a stunning 150-inch 4K theater that also supports 3D technology. The results? They’ve achieved resounding success by raising over $4 million. This isn’t the first time Philips and Rainfactory have joined forces to launch a crowdfunding campaign on Indiegogo. The previous generations, the Screeneo U4, and PicoPix Max raised over $6.5 million and $7.5 million on Indiegogo respectively. Crowdfunding on Indiegogo enabled them to test the market’s appetite and create devices that appeal to early adopters.
This case study explores the strategies and tactics employed by the Philips team and Rainfactory to create excitement, engage backers, and exceed their funding targets. We’ll also examine the significant impact of Rainfactory’s contributions on the campaign’s overall success.. Visit the Indiegogo Entrepreneur page to view the full case study.