Kickstarter To-Do List For Success — Pre-Launch, Live Campaign & Post-Funding
Crowdfunding campaigns are nearly impossible to “go it alone” due to the heavy setup workloads before launch, tedious but critical daily/weekly tasks, specialist skillsets for asset production, and the expertise required to maximize your funding ROI.
Work Required for Success on Kickstarter or Indiegogo:
- Pre-Launch – Building a pre-launch email list, developing websites, producing crowdfunding explainer videos and product photos, setting up admin accounts, deciding Kickstarter versus Indiegogo, copy-editing, page design, etc…
- Daily Jobs – Posting to social media, answering Kickstarter/Indiegogo comments, managing email communications, optimizing crowdfunding advertisements, monitoring analytics, updating perk quantities, responding to backers, resolving customer service issues, etc…
- Weekly Tasks – Posting updates to backers on Kickstarter or Indiegogo, optimizing your crowdfunding page for analytics, sending marketing emails, managing media inquiries, creating new advertising copy or imagery, reporting weekly results, calculating ROI on advertising, etc…
- Monthly Duties – Compiling Indiegogo backer data, requesting crowdfunding platform promotions, producing product progression content, introducing crowdfunding stretch goals, managing early funds disbursements on Indiegogo, extending campaign duration, etc…
- Post-Funding – Creating post-Kickstarter pre-order websites, transitioning to Indiegogo InDemand, sending backer surveys, posting manufacturing updates, compiling media feature lists, designing packaging, organizing fulfillment lists, sourcing retail opportunities, etc…
The list of prelaunch, live campaign, and post-campaign requirements is long and never-ending. A campaigner cannot and should not tackle these on their own. They need help, and this help can come from friends, family, employees, or a professional marketing agency with experts that specialize in crowdfunding.
Rainfactory has created a different approach to Kickstarter or Indiegogo campaigns by creating a long-term strategy with an all-in-one, full-managed suite of crowdfunding services for production, creative, marketing, manufacturing, and retail to help cash-strapped entrepreneurs.
Photo by Glenn Carstens-Peters