Kickstarter and Indiegogo are the leading rewards-based crowdfunding platforms. As experts in this field, we always get asked this question: which platform is the best? The answer to this question is, well it depends! We breakdown our perspectives regarding the strengths of each platform below:
Public Relations and Audience/Reach
| Kickstarter | Indiegogo |
| 25 Countries & Territories | 223 Countries & Territories |
| 23 Million Average Traffic | 14 Million Average Traffic |
| 25 Currencies | 25 Currencies |
| 39% Success Rate | 9.8% to 17.1% Success Rate |
| 474,437 Campaigns | 370,370 Campaigns |
| $11,255 Average Raise | $4,126 Average Raise |
| $5,339,639,206 Total Pledges | $1,488,332,081 Total Pledges |
Data From Multiple Sources
For Public Relations and Audience/Reach, Kickstarter would be the winner. The platform receives a higher amount of traffic, and features more campaigns for people to browse.
Campaign Tools and Service
| Kickstarter | Indiegogo |
Service:
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Service:
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Setup Tools:
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Setup Tools:
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Campaign Tools:
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Campaign Tools:
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Marketing Tools
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Marketing Tools:
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Platform Promotions:
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Platform Promotions:
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Communications Tools:
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Communications Tools:
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Payment Tools
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Payment Tools
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Finance Tools:
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Finance Tools:
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Fulfillment:
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Fulfillment:
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Data From Multiple Sources
For Campaign Tools and Service, Indiegogo would be the winner. Their systems offer a seamless transition per campaign phase and the platform provides in-house tools to increase the likelihood of a successful campaign. The InDemand feature comes in very handy as well during the post-campaign phase as it may serve as a good temporary landing page before you switch over to an e-commerce platform.
Crowdfunding may be the quickest way to turn your idea into a reality but your success is mainly dependent on your campaign strategy. Whether you choose Indiegogo or Kickstarter, Rainfactory will provide you with a crawl, walk, run approach to scaling your campaign while optimizing the entire funnel. With our years of experience, we thought it would be best to share our knowledge through a Crowdfunding Handbook that deep dives into what it takes to create a dramatically successful crowdfunding campaign for your hardware startup.