Strictly speaking, there’s a better chance of success the second time you launch a campaign. But it’s not for the reasons you might think. We’ve had campaigners who’ve launched a failed campaign, and then turned around a successful campaign, But it usually isn’t the platform’s fault. If you want a quick comparison of the platforms, see this article: Kickstarter vs. Indiegogo: Which One Is Better? Performance by platform may vary, but the important task in front of you would be fully understanding what went well during the initial run, what opportunities may have been missed, and what pain points have been highlighted due to this failure.
What you should do immediately:
- If you had any, ask your backers why they backed you.
- If you had a pre launch list that didn’t purchase, ask what information they needed that was missing.
- Figure out why your pricing and reward strategy didn’t fit your audience & your product category. (For example, don’t sell t-shirts)
- Analyze your/their pre-launch strategy. What indicators were there that ultimately decided that the campaign was ready for the limelight (email sign up CRs, engagement metrics on all channels involved, etc.)
Then, before you launch, consider these steps:
- Call a professional crowdfunding consultant.
- Build a prelaunch website and invite everyone to join.
- Run a Go-To Market Survey for all new leads
- Get responses from people and see if your product is something people would want to buy. What were steps taken to analyze your relevant market & potential pain point? A thorough competitive analysis may highlight key findings that were initially missed.
- Find resources in the Indiegogo Experts Directory, and the Kickstarter Creator Handbook. You should also download this Crowdfunding Handbook & Launch Checklist.
There is a lot that goes into a successful campaign. It isn’t as simple as which platform will yield the greatest results for your product.