There is no secret that Kickstarter is the leading crowdfunding campaign platform. However, the secrecy surrounding when is the best time to launch a successful campaign to ensure it is fully funded on the day of launch is still shrouded in mystery.
Well, the secret is out!
Here are our findings compiled into five easy steps.
Based on our case studies, we have found:
Never Launch on a Monday
Odd recommendation, but hear us out!
Mondays are usually the day when people catch up on their inbox backlog. Holidays in the United States typically fall on a Monday, so people don’t check their inboxes during this period.
Although Mondays are a No-Go, we recommend launching earlier in the week.
For example, Tuesdays or Wednesdays instead of Thursdays or Fridays.
If your primary audience is based in the United States, we found 9:00AM EST to be most effective, as 55% of Americans tend to check their email within an hour of waking up.
Kickstarter- The Soft Launch Approach
To go out with a Bang, you’ll want to start soft.
It is important to use a soft launch to ensure all the tracking is correctly set up, so if your heart is set on a Monday Launch date, make it a soft launch!
Look Into Audience Behavior
Understanding your audience’s behavior is essential for creating personalized communications to help increase conversion. Behavioral targeting is an effective way to increase user engagement and click-through rates and bump up sales.
Prioritize good data quality and use your analytics to understand your consumers better, so you can customize the customer journey to better engage with your customers.
Season Of The Year
The month of launch is an important consideration as well. Avoid periods such as early fall and late spring, as this is when people usually travel.
As a general rule of thumb, wait to launch in a holiday week as most families like to take the week off (ex. Memorial Day, 4th of July, Christmas, and New Year).
Outside of this, any month is a great launch month as long as your product is ready and your audience is excited about it.
Leverage Your Email Marketing List
Ensure you have solid communications for these periods: one week before launch, three days before launch, launch day, and the week after.
Typically, you will see a conversion rate of 1-4% from your email list.
So take into consideration the size of your list before deciding to launch.
Rainfactory has launched 50+ million-dollar crowdfunding campaigns. Ready to be next? Let our team of experts help you formulate your crowdfunding game plan!