Privacy Policy
Last Updated: January 22, 2025
Table of Contents
- Overview
- Definitions
- Consent and Information Collection
- How We Use Your Information
- Sharing Your Information
- Aggregated Data Use
- Data Retention
- Data Security and Breach Notification
- Communications Policy
- Children’s Privacy
- International Data Transfers
- Your Privacy Rights
- Links to Third-Party Sites
- Complaints and Dispute Resolution
- Accessibility
- Changes to This Policy
- Contact Us
1. Overview
Rainfactory, Inc. (“we,” “us,” or “our”) is committed to protecting your privacy and detailing how we collect, use, and safeguard your personal information when you visit rainfactory.com (the “Site”) or use our services (collectively, the “Services”). This Privacy Policy outlines our data practices and your rights. By using our Services, you agree to the terms of this Privacy Policy.
We may update this Privacy Policy periodically, and changes will be effective upon posting. Please review this page regularly to stay informed. Your continued use of the Services constitutes your acceptance of any changes.
2. Definitions
- Personal Information: Any information that identifies or relates to an identifiable individual, including name, email address, phone number, and IP address.
- Cookies: Small files stored on your device to enhance user experience and track website activity.
- Aggregated Data: Information that does not identify individuals and is combined for statistical analysis or reporting.
- Tracking Technologies: Tools such as web beacons and pixels that monitor user behavior.
3. Consent and Information Collection
How We Collect Your Information
We may collect the following types of personal information:
- Contact Information: Name, email address, phone number, and company details.
- Account Information: Username, password, and payment details.
- Communications: Messages or inquiries sent through forms or email.
- Automatically Collected Data:
- Usage Data: IP address, browser type, operating system, and activity on our Site.
- Cookies: Small files stored on your device to enhance your experience.
- Tracking Technologies: Web beacons, pixels, and similar tools for monitoring email engagement and site interaction.
Implied and Explicit Consent
By interacting with our Services, you voluntarily consent to the collection, use, and disclosure of your information as described in this Privacy Policy. Your consent may also be implied through actions like submitting a contact form or signing up for a newsletter. For sensitive data such as payment details, we will obtain explicit consent through clear affirmative actions, such as checkboxes.
Third-Party Sources
We may collect additional information through tools like:
- Google Analytics, Facebook Pixel, LinkedIn Insights Tag, and Klaviyo (email marketing) for analytics and marketing.
- These tools collect data such as IP addresses, browser types, and engagement metrics.
4. How We Use Your Information
We use your information to:
- Provide and improve our Services.
- Deliver personalized content and tailored marketing.
- Communicate updates, offers, and educational resources.
- Run targeted advertising and measure campaign performance.
- Enhance functionality, security, and user experience on our Site.
AI and Automated Decision-Making
We may use AI-driven tools to enhance your experience through personalization, targeting, and analytics. These processes rely on aggregated data and do not make significant decisions without human oversight. Users can opt out of automated decision-making processes by contacting us at privacy@rainfactory.com. Detailed instructions for opting out are available on our Opt-Out Guide.
Legal Action
We may use your personal data to:
- Enforce our Terms of Service.
- Comply with legal obligations or respond to lawful requests.
- Protect our rights, property, and user safety.
We do not sell your personal information to third parties.
5. Sharing Your Information
We may share your data with:
- Service Providers: Hosting platforms, email marketing services (e.g., Klaviyo).
- Advertising Partners: Google Ads, Facebook, and LinkedIn for targeted campaigns. Shared data may include hashed email addresses for ad targeting.
- Legal Compliance: Authorities if required by law.
Advertising and Tracking Technologies
We use cookies, pixels, and other tracking technologies to deliver personalized ads (remarketing), measure their performance, and make them more relevant to you based on your activity. These technologies help us provide high-quality content and optimize our marketing efforts.
Your Advertising Choices
- X (Formerly Twitter): To adjust how X collects data about you, visit your X account settings and use the Do Not Track browser setting or opt-out choices for X’s ads.
- Facebook: To opt out of activity-based ads, visit your Facebook Ad Settings.
- Google Ads: You can opt out of Google interest-based ads using Google Ads Settings.
- Google Analytics: Install the Google Opt-Out Browser Add-On to prevent data collection through Google Analytics.
Please note that disabling these features may impact the personalization of ads and user experience on our Site.
Social Widgets
Interactive features, like the Facebook “Like” button, may collect user data. These are governed by the privacy policies of the respective platforms.
6. Aggregated Data Use
We may use anonymized, aggregated data for internal analytics or sharing with partners. This data will not identify individual users.
7. Data Retention
We retain personal data as long as necessary to:
- Provide Services.
- Comply with legal obligations.
- Support business operations.
When no longer needed, data will be securely deleted through permanent erasure or anonymization.
8. Data Security and Breach Notification
We implement industry-standard measures like encryption and regular monitoring to protect your data. In the event of a data breach, we will notify affected users promptly via email or dashboard alert, in compliance with applicable laws. Notifications will occur within 72 hours if required by GDPR or similar regulations.
9. Communications Policy
- Required Communications: Account updates and system notifications.
- Optional Communications: Marketing emails and newsletters (opt-out anytime).
Email interactions (e.g., opened or clicked links) may be tracked for optimization.
10. Children’s Privacy
Our Services are not intended for individuals under 13. We use reasonable measures to verify user age. If we inadvertently collect data from a child, we will immediately delete it and take corrective measures. Contact us at privacy@rainfactory.com for assistance.
11. International Data Transfers
Your data may be transferred to and processed in the U.S. We use safeguards, such as Standard Contractual Clauses (SCCs) and Privacy Shield principles, to ensure compliance with applicable laws. Users may request a copy of these safeguards by contacting us.
12. Your Privacy Rights
California Residents (CCPA/CPRA)
California residents can:
- Access personal information we collect.
- Request data deletion.
- Opt out of data sales (we do not sell data).
European Economic Area Residents (GDPR)
EEA residents can:
- Access, correct, or delete their data.
- Withdraw consent for processing.
- Request data portability.
Expanded User Rights
You have the right to:
- Know whether your personal data has been stored and request information about its contents and origin.
- Verify the accuracy of your personal data and request updates or corrections.
- Request anonymization, deletion, or blocking of data that violates applicable laws.
- Object to the processing of your data for legitimate reasons.
Requests can be submitted to us at privacy@rainfactory.com. We will respond within the timelines required by applicable law.
13. Links to Third-Party Sites
Our Site may contain links to third-party websites. We are not responsible for their privacy practices.
14. Complaints and Dispute Resolution
For unresolved concerns, you may file a complaint with your local data protection authority. For EEA users, contact details for authorities are available here.
15. Accessibility
We are committed to ensuring accessibility for all users. If you need this Privacy Policy in an alternative format, please contact us at privacy@rainfactory.com. We comply with the Web Content Accessibility Guidelines (WCAG) to ensure an inclusive experience.
16. Changes to This Policy
We review this Privacy Policy annually to ensure compliance with applicable laws and industry standards. Updates will be posted with the updated date.
17. Contact Us
Rainfactory, Inc.
548 Market St, PMB 28743 San Francisco, California 94104-5401 US
Email: privacy@rainfactory.com
Thank you for trusting Rainfactory. Let’s make it rain!