Why We Exist
Our Why
To ignite business growth for companies that develop innovative ways to improve people’s lives.
How We Work
Our How
We embrace the hard-earned entrepreneurial wisdom of a beginner’s mindset, adapt instantly to challenges and setbacks, always put in maximum effort and collaborate based on mutual respect (i.e. we can’t work with assholes).
What We Deliver
Our What
We deliver data-driven performance marketing solutions for businesses with innovative products poised for extraordinary success.
Why We Exist Our Why
To ignite business growth for companies that develop innovative ways to improve people’s lives.
How We Work Our How
We embrace the hard-earned entrepreneurial wisdom of
a beginner’s mindset, adapt instantly to challenges and setbacks, always put in maximum effort and collaborate based on mutual respect (i.e. we can’t work with assholes).
What We Deliver Our What
We deliver data-driven performance marketing solutions for businesses with innovative products poised for extraordinary success.
Meet The
Rainmakers
Rainmakers
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Kaitlyn Witman
Co-Founder and CEO (Chief External Officer)
One of Rainfactory’s original co-founders, Kaitlyn has been making it rain since 2014. Over the course of her career, she’s been responsible for 50+ product launches that surpassed $1M. In total, she has personally led 210+ eCommerce launches and garnered over $214M in presales for Rainfactory’s clients. Her accomplishments have landed her in Forbes and Entrepreneur, and she is a frequent panelist at her alma maters, University of Virginia and University of Washington. The mother of three young children, Kaitlyn is passionate about democratizing the product launch process for women and entrepreneurs from traditionally marginalized communities.
Random Revelation
Kaitlyn speaks conversational Chinese and will kick your ass at board games. Her first-ever crowdfunding campaign launch–for a home robot named Jibo–landed on the cover of TIME’s 2017 Best Inventions Issue. It’s the only time she’s been on the cover of TIME…so far.
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David M. M. Taffet
Growth Yoda
David is a transformational leader, executive coach, and turnaround specialist with over 30 years of experience building companies, leading teams, raising capital, and developing cross-sector partnerships for commercial and public gain. He has single-handedly raised close to $500M on behalf of his own ventures and others’, including conceptualizing, raising and managing a $100M buy-out fund. His companies and leadership have been featured on the Today Show, Rachael Ray Show, and in the New York Times, Financial Times, BBC World Service and more. His frequent contributions to Fast Company focus on workplace toxicity and neurodiversity.
Random Revelation
David is an award-winning street and photojournalistic photographer whose work draws attention to human commonality and compassion. He has photographed in all 50 states, 53 countries, 5 continents, and in hundreds of cities, towns, and territories. You can check out some of his work here. His nickname is “Mister Mom.”
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Etai Rahmil
Brand and Strategy Orchestrator
A founder, glass artist, and marketer with 15 years of experience in consumer goods, Etai is passionate about bringing entrepreneurial dreams to life. During the pandemic, he founded Pure Over, an all-glass coffee equipment company whose products are carried at World Market, Sur La Table, Williams Sonoma, Urban Outfitter’s and Macy’s. Pure Over has been featured in Thrillist, Bon Apetit, Forbes, and more. Etai is here to provide you with sophisticated insights into market positioning, global supply chains, and thoughtful customer experiences, among other things.
Random Revelation
Etai is a renowned glass artist whose work is shown in galleries and museums across the United States. He coined the phrase de(bocce)ry to describe his early days working at a bocce-themed Italian restaurant in Northern California. He’s also shockingly good at ping pong.
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Christie Zwahlen
Copy Kween
Christie is a founder, writer and recognized community engagement practitioner with 10+ years of experience spearheading change across academia, the public, and private sectors. Prior to embarking on an entrepreneurial path, she served as Director of Community Engagement and Service at Miami University and Statewide Director of STEAM initiatives for the Boys & Girls Clubs of Delaware. An experienced ghostwriter, Christie’s writing has appeared in Forbes, Entrepreneur, Fast Company, and more. You can count on her to breathe life into your brand messaging and find creative ways for your company to have a positive social impact.
Random Revelation
Christie’s startup, Petal, was a Rainfactory client in 2020, which is how she and CEO Kaitlyn Witman first met! She’s the mom of 2 pit bulls, one of whom has garnered 13M+ views on Instagram for gently pawing a baby trying to operate a vacuum cleaner.
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Suki Hua
The Information Sleuth
Suki is a bilingual strategist, researcher, data analyst and entrepreneur. Before joining Rainfactory, she led significant projects at ByteDance (TikTok Shop) that reduced customer service expenses by 40%. She also founded and managed her own successful projector company, overseeing everything from sourcing and manufacturing to advertising and social media outreach. With degrees in econometrics and quantitative economics, she has also held multiple roles at financial institutions. Suki leaves no stone unturned. She is here to provide you with a detailed analysis of your industry landscape based on cold, hard facts.
Random Revelation
Suki writes Chinese poetry in her spare time and is a dedicated mother of two guinea pigs.
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Andres (Tano) Balasso
Full-Stack Magician
Andres has 10+ years of experience as a full-stack web developer specializing in PHP, JavaScript, React, and various web platforms like WordPress and Shopify. Before Rainfactory, he successfully developed and delivered web solutions for Disney, creating custom automation applications that streamlined business processes. His superpowers are problem solving, saying a lot with very few words, and making what he does look really easy.
Random Revelation
Andres is a DIYer who, after doing meticulous research, renovated his entire apartment with a little help from his dad. When mechanics couldn’t fix his car, Andres did it himself. His proudest accomplishment? Building a six-degree-of-freedom (6DoF) simulator for VR gaming from scratch. Check it out here!
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Agustin Castiñeira
The Creative Technologist
Agustin has been doing digital design work for 8+ years. He has designed and collaborated on 100+ crowdfunding campaigns and has been involved in a number of his own side projects, including one of the first-ever wearable tech products, a tax tool comparison website, a social networking platform, and one of the most popular apps in the ski resort market. He’s well known for finding simple yet effective solutions to complex challenges. Whether it’s on the design or technical side, Agustin figures out how to make things work.
Random Revelation
Agustin is an avid runner and a DIYer who has single-handedly renovated an entire Spanish country estate–from carpentry, plumbing, and electrical work to painting and design, he does it all with gusto.
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Josh Andrews
The Automation Alchemist
Josh is an entrepreneur and email marketing specialist who’s obsessed with solving technical challenges. If there’s an app for it, Josh has already tried it and reviewed it. If there’s no app for it, Josh has probably coded his own solution for it. Before joining Rainfactory, Josh generated $2.7M+ in revenue for a $30M e-commerce company through email and SMS campaigns. You can count on Josh to answer all of your email and SMS-related questions and manage the intricacies of your communications strategy like a true professional.
Random Revelation
In 2017, Josh held the 77th fastest 60m dash time among all university athletes in Canada.
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Anastasia (Tasha) Siapuatco
The Social Butterfly
Tasha is a founder, educator and communications specialist with experience driving social impact and transforming bland content into brand magic. She’s been with Rainfactory for 2+ years, developing and executing on social media strategies for the likes of HTC, Philips, and a wide variety of startups in the consumer goods space. You can count on her to make sure your social media infrastructure is sound and your landing page copy sings.
Random Revelation
Tasha founded and led a Philippines-based nonprofit organization supporting displaced transportation workers and their families. She also taught elementary school English in Valencia and Madrid, Spain for three years.
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Enzo Njoo
The Network
For over a decade, Enzo has been consulting on consumer product launches as a public relations specialist and crowdfunding advisor. Before joining Rainfactory, he helped turn dreams into reality at Indiegogo, supporting both solopreneurs and major companies to launch their innovations. Whether it’s building buzz or navigating the e-commerce landscape, you can rely on Enzo to help bring your vision to life.
Random Revelation
Enzo is a fine arts photographer who has exhibited at galleries and lectured at universities in the San Francisco Bay Area. He’s also an Interpretive Ranger at Muir Woods National Monument in Mill Valley, California.
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Issa Ochoa
The Steady Hand
Issa has worked with leading global brands, including Nestlé and Wyeth, where her work ethic and attention to detail made her a valuable project manager. At Rainfactory, she’s a member of the operations team, working to ensure that resources are properly allocated and projects go off without a hitch. Issa is here to provide your project with structure and maintain the integrity of deadlines and high quality deliverables.
Random Revelation
Issa co-founded a food manufacturing business in the Philippines, where she managed everything from branding and operations to sales.
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Rahul Maheta
Shopify Shogun
Rahul has 10+ years of experience as a full-stack web developer in the e-commerce space. He helps ensure that companies don’t have to worry about their tech and can instead focus on the hundreds of other issues that can make or break a business. One of Rahul’s checkout extensions is currently used by Nike U.S.
Random Revelation
For six generations, Rahul’s family has been managing a trust that helps orphaned children become self-sufficient. Remarkably, one of the trust’s alumni now works at the World Bank. On weekends, Rahul prepares meals for food-insecure communities, often cooking his favorite curry—a cherished recipe passed down from his mother.
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Gus Nemeth
The Conversion King
Gus is an entrepreneur and e-commerce professional who’s always swinging big with bold strategies that grab your attention. He founded and managed three of his own e-commerce companies–two in men’s apparel and one in the feminine hygiene space–where he led product development, ad strategy, and creative production. Gus is your go-to guy for an esoteric philosophical reference or a hot take on the latest marketing trend. He’s here to provide you with innovative conversion tactics and campaign strategies that are backed by industry data.
Random Revelation
Gus is fluent in French, fitness and nutrition science. He’s the reason why all-you-can-eat sushi restaurants go out of business.
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Nicole Kim
Tech Stack Whisperer + Implementation Specialist
Nicole is a multilingual (Korean, English, Chinese) Jacqueline-of-all-trades with expertise in administrative support, logistics coordination, and public relations across global markets. If Nicole doesn’t know why Slack isn’t working, we’re all screwed. Her superpowers are languages, foodie stuff (also her love language), and understanding the ins and outs of our tech stack.
Random Revelation
Nicole translated and localized the mobile game Merge Dragons! from English to Korean and designed and led Lost Plate Food Tours in Beijing that gained 100+ five-star reviews on TripAdvisor and an NPS of 92.
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Carina Mazur
The Creative Catalyst
Carina is a content creator with 10+ years of experience growing her own YouTube channel, which has garnered 1 million views and 19k subscribers. When she’s not making or drinking coffee, she’s writing emails and newsletters that actually make you feel something. Her superpowers are audience research, storytelling, and building communities so loyal they might start camping out in your DMs (it happens). She’s here to make sure your brand isn’t just heard—it’s loved.
Random Revelation
The CEO of Penguin Random House Canada, Kristin Cochrane, loved one of Carina’s videos so much that she personally shared it with the entire company, resulting in 40k+ views.
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Pira Ahilan
Media Buyer + Data Wiz
Pira started his career as a financial analyst, but soon caught the entrepreneurial bug and hasn’t looked back since. At Google, he provided strategic marketing and advertising support to 120 clients in a wide variety of industries. His data-obsession is the driving force behind Rainfactory’s performance marketing prowess. While working his way through college, Pira secured funding for an arts-based startup where he led marketing efforts and played a pivotal role in the company’s expansion to Europe. Pira is here to analyze all the data and ensure that your ads are performing at their peak.
Random Revelation
Pira is a co-founder at VV2, a music production company with 10+ million streams. Through VV2, Pira has mentored and produced music for over 100 talented South Asian children pursuing their artistic dreams.
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Ezequiel Martinez
The OG Designer
Ezequiel is a 2D artist and illustrator with 15+ years of experience in mobile games and animation. He has more than 10 years of experience as a visual designer perfecting pixels on multiple platforms (iOS, Android & Web). Passionate, precise and committed to translating concepts and ideas into beautiful yet functional designs, he’s a designer’s designer. He’s here to ensure that your visual identity fits your brand and makes your competitors jealous.
Random Revelation
Ezequiel is a metalhead and self-taught amateur tattoo artist. He also provided more than 700 illustrations for an anatomical encyclopedia published in Latin America.
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Antonio Naglieri
The Adult in the Room (AKA Chief of Staff)
Antonio is an entrepreneur and operator who draws upon 20+ years of experience in PR and communications, people ops, and public diplomacy at organizations ranging from the U.S. Naval Academy and Baltimore Ravens to the Humane Society of the United States. Antonio has a successful track record of securing earned media coverage for colleagues and clients alike in leading publications, including Bloomberg, Fast Company, BBC World Service, The Atlantic, and the Washington Post. Our official “glue guy,” building high-trust relationships is what he does best. If project management was an Olympic sport, he’d make Michael Phelps look like Raygun.
Random Revelation
Antonio is the proud father of two cats and two tiny humans. He is always the first one to introduce an Emoji into the conversation, and is humble to a fault (which is why he wasn’t allowed to write his own bio). His secret hobby is attending punk rock shows at intimate venues across the DC Metro area.
We Make it Rain
Across the Globe
Across the Globe
In today’s global market, geography is no longer a limiting factor. That’s why our team’s diversity is so crucial to our success—and yours. We proudly do business in 8 time zones and speak multiple languages fluently, including Mandarin, Korean, Spanish, and others. Contact us in your native tongue to learn more.
7
Countries
8
Timezones
9
Languages
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Your Partner at Every Stage of Growth
Make it Rain
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Can’t find a suitable time? Contact us at makeit@rainfactory.com
Can’t find a suitable time? Contact us at makeit@rainfactory.com
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